"I pretended to be somebody I wanted to be until finally, I became that person. Or he became me."

Alter egos empower transformation.By creating and embodying an alter ego, you can tap into hidden capabilities and overcome self-imposed limitations. This technique has been used by successful individuals throughout history, from Beyoncé''s "Sasha Fierce" to Martin Luther King Jr.''s glasses for a more distinguished appearance.

The alter ego effect worksby allowing you to step outside your current identity and access traits you admire or need in specific situations. It''s not about being fake, but rather intentionally choosing which aspects of yourself to bring forward in different "fields of play" - areas of your life where you want to perform better.

Key benefits of using an alter ego: